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  <title>SAP’s CEO on being the American head of a German m</title>
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  <place>
   <placeTerm type="text">Boston</placeTerm>
   <publisher>Harvard Business School Publications</publisher>
   <dateIssued>November 2016</dateIssued>
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  <extent>p. 35 - 38</extent>
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 <note>The author’s first overseas business assignment came when he was 29 and a&#13;
 sales manager at Xerox, running a team in New York City. The company &#13;
sent him to Puerto Rico to turn around its failing business there. &#13;
Because he didn’t know the culture or the market, he arrived without an &#13;
agenda and just listened to people for two weeks. He learned a few &#13;
important phrases in Spanish so that he could relate to his new team. &#13;
His experience there helped him later in his career, when he had to &#13;
manage people across a variety of cultures. In 2002 SAP hired McDermott &#13;
to head its North American business, which was struggling. He viewed the&#13;
 company’s belief that it could simply transfer its strategies for the &#13;
German market to the U.S. market as part of the problem. “Leading in any&#13;
 country is all about reading the room, respecting the culture, and &#13;
understanding the nuances of how people perceive information,” he &#13;
writes. “You have to care about what the culture needs instead of just &#13;
focusing on your agenda and how to get it done.” In one illustration of &#13;
that, although he and his wife have kept the family home in &#13;
Philadelphia, he moved into a house in Heidelberg to demonstrate to his &#13;
employees that being a part of the German culture is important to him. &#13;
[ABSTRACT FROM AUTHOR]&lt;br&gt;</note>
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