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  <namePart>Ikatan Akuntan Indonesia</namePart>
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   <publisher>Ikatan Akuntan Indonesia</publisher>
   <dateIssued>2016</dateIssued>
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 <note>Conventional accounting uses the logical (albeit, flawed) formula: Sales&#13;
 - Expenses = Profit. The problem is, businesses are run by humans, and &#13;
humans aren't always logical. Serial entrepreneur Mike Michalowicz has &#13;
developed a behavioral approach to accounting to flip the formula: Sales&#13;
 - Profit = Expenses. Just as the most effective weight loss strategy is&#13;
 to limit portions by using smaller plates, Michalowicz shows that by &#13;
taking profit first and apportioning only what remains for expenses, &#13;
entrepreneurs will transform their businesses from cash-eating monsters &#13;
to profitable cash cows. Using Michalowicz's Profit First system, &#13;
readers will learn that:&lt;br&gt;&lt;br&gt;· Following 4 simple principles can &#13;
simplify accounting and make it easier to manage a profitable business &#13;
by looking at bank account balances.&lt;br&gt;· A small, profitable business can be worth much more than a large business surviving on its top line.&lt;br&gt;· Businesses that attain early and sustained profitability have a better shot at achieiving long-term growth.&lt;br&gt;&lt;br&gt;With&#13;
 dozens of case studies, practical, step-by-step advice, and his &#13;
signature sense of humor, Michalowicz has the game-changing roadmap for &#13;
any entrepreneur to make money they always dreamed of.&lt;br&gt;</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Accounting standards</topic>
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 <classification>EL/KUE 1</classification>
 <identifier type="isbn">9789799020628</identifier>
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