Capture the Mindshare and the Market Share Will Follow reveals how
strong branding creates awareness, provides authentic value, motivates
others to act, and builds long-term customer loyalty based on trust and
respect. Author Libby Gill helps businesses define and articulate their
unique brand promise by exploring case studies and client success
stories to help readers master the Six Core Mindshare Methods, including
concepts to Clarify, Commit, Collaborate, Connect, Communicate, and
Contribute.Readers will see their relationships deepen, opportunities
expand, and careers flourish as they learn to differentiate themselves
in a competitive environment by promising and delivering massive value.