how to share your brand's unique story to engage customers, boost sales, and achieve heartfelt success Krevolin, Richard Primary Author mixed material bibliography New Jersey Career Press 2016 en English

Printed Material

223 p. : index. ; 23 cm. Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.<br> Brand management Branding Strategy BH/BHE 9781632650122 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH/BHE Kre 37170 General (General) BH/BHE Kre 47486 0000-00-00 00:00:00 2021-08-24 11:01:02 machine generated