Corporations can no longer just worship the bottom line. Consumers and
customers want to be associated with brands that align with their
values. For business success today, your company needs to tell a
compelling story that creates engagement, word-of-mouth, and brand
loyalty. The Hook gives you a proven methodology to create a compelling
narrative, then shows you how to share your story with the world and get
consumers and customers to listen to and remember your message. More
specifically, The Hook will teach you how story-selling can be used as
an incredibly powerful instrument to: Create an emotional connection
between your organization and its target market, or between a product
and consumers. Generate interest, enthusiasm, and support for a person,
company, or product. Demonstrate the benefits and potential of any
product, service, company, or individual. Create a culture of inclusion
for any company or product. Enhance staff commitment to mission and
objectives. Improve the power, tone, and texture of speeches, proposals,
presentations, and printed materials.