From Harvard Business School Professor and Co-Director of the Harvard
Kennedy School’s Center for Public Leadership: A guide to making better
decisions, noticing important information in the world around you, and
improving leadership skills.

Imagine your advantage in
negotiations, decision-making, and leadership if you could teach
yourself to see, and evaluate, information that others overlook. The Power of Noticing provides
the blueprint for accomplishing precisely that. Max Bazerman, an expert
in the field of applied behavioral psychology, draws on three decades
of research and his experience instructing Harvard Business School MBAs
and corporate executives to teach you how to notice and act on
information that may not be immediately obvious.

Drawing on a
wealth of real-world examples, from the Challenger Space Shuttle
disaster to Bernie Madoff’s Ponzi scheme, Bazerman diagnoses what
information went ignored in these situations, and why. Using many of the
same case studies and thought experiments designed in his executive MBA
classes, he challenges readers to explore their cognitive blind spots,
identify any salient details they are programmed to miss, and then take
steps to ensure it won’t happen again. While many bestselling business
books have explained how susceptible to manipulation our irrational
cognitive blindspots make us, Bazerman helps you avoid the habits that
lead to poor decisions and ineffective leadership in the first place.
His book provides a step-by-step guide to breaking bad habits and
spotting the hidden details that will change your decision-making and
leadership skills for the better, teaching you to: pay attention to what
didn’t happen; acknowledge self-interest; invent the third choice; and
realize that what you see is not all there is.

With The Power of Noticing at your side, you can learn how to notice what others miss, make better decisions, and lead more successfully.