Why do some failures inspire breakthroughs and others breakdowns? Most
new products fail. So do most businesses. And most of us, if we are
honest, have experienced a major setback in our personal or professional
lives. Drawing on cutting-edge research in science, psychology and
economics, The Up Side of Down argues that failure is how people and
businesses learn. But you have to learn to fail well. Exploring her own
experiences of failure - losing her job and sending CVs into a void,
desperately clinging to a relationship that was clearly not working -
McArdle shows how to recognize when you're in a rut and how to dig your
way out and bounce back successfully. Thought-provoking and inspiring,
The Up Side Of Down just might change the way you see the world. "