The Net Generation Has Arrived.
Are you ready for it?


Chances are you know a person between the ages of 11 and 30. You've seen
them doing five things at once: texting friends, downloading music,
uploading videos, watching a movie on a two-inch screen, and doing
who-knows-what on Facebook or MySpace. They're the first generation to
have literally grown up digital--and
they're part of a global cultural phenomenon that's here to stay.

The
bottom line is this: If you understand the Net Generation, you will
understand the future.

If you're a Baby Boomer or Gen-Xer: This is your
field guide. A fascinating inside look at the Net Generation, Grown Up Digital
is inspired by a $4 million private research study. New York Times
bestselling author Don Tapscott has surveyed more than 11,000 young
people. Instead of a bunch of spoiled "screenagers" with short attention
spans and zero social skills, he discovered a remarkably bright
community which has developed revolutionary new ways of thinking,
interacting, working, and socializing.

Grown Up Digital
reveals:
How the brain of the Net Generation processes information
Seven ways to attract and engage young talent in the workforce Seven
guidelines for educators to tap the Net Gen potential Parenting 2.0:
There's no place like the new home Citizen Net: How young people and the
Internet are transforming democracy
Today's young people are using
technology in ways you could never imagine. Instead of passively
watching television, the "Net Geners" are actively participating in the
distribution of entertainment and information. For the first time in
history, youth are the authorities on something really important. And
they're changing every aspect of our society-from the workplace to the
marketplace, from the classroom to the living room, from the voting
booth to the Oval Office.

The Digital Age is here. The Net Generation
has arrived. Meet the future.