mixed material bibliography Boston Harvard Business School Publications January/February 201

p. 54 - 57 Rita Gunther McGrath takes issue with some of this thinking. In “Old Habits Die Hard, but They Do Die,” she argues that although the theory of cumulative advantage makes sense in industries that are predictable, that condition no longer applies for many companies. Habits, like other elements of the environment, can shift. Consider how Dollar Shave Club’s subscription model snatched market share from Gillette. Executives, McGrath says, must balance the power of cumulative advantage with the need to refresh their approach. One tactic is to leverage an organization’s core skills or capabilities, but in a new format—as Dayton Hudson did when it became Target. The better executives become at understanding the motivations behind unconscious choices, the more likely they are to succeed at building habitual behavior among their customers—and, just as important, the more likely they are to see how those habits might change. [ABSTRACT FROM AUTHOR]<br><br><br> 00178012 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 47621 2017-08-07 00:00:00 2017-08-07 00:00:00 machine generated