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Advanced SearchHow habit beats novelty
The article reports that despite popular belief that novelty piques
interest more than items that people are familiar with, habit is built
into people's perceptions. Topics considered include problems associated
with changing brand packaging or labels, research on implicit memory at
Kennesaw State University, and the theories of neuroscientist Moshe Bar
on the brain's efforts to create predictions based on previous
experience.
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Informasi Detil
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Penerbit | Harvard Business School Publications : Boston., January/February 201 |
Deskripsi Fisik |
p. 60 - 61
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ISBN/ISSN |
0017-8012
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