A fictionalized case study explores the impact of restructuring by chief
executive officer Sena Aslan on her banking company FDM Turkey. Aslan
has initiated a pilot project to introduce banking kiosks into
supermarkets and electronics retailers in an effort to make access to
the company's banking services easier for consumers and to improve
technologies available for customers. The timeline for the project
involves certain departments working nearly 24 hours a day to meet the
initial deadlines set. The question posed to experts is whether she
should reconsider her timeline for initiating the pilot program. INSET:
CASE STUDY TEACHING NOTES