fusing business, tech, and design to shape customer engagement Schwartz, Ezra Primary Author mixed material bibliography Birmingham Packt 2017 en English

Printed Material

vi, 380 p. : index. ; 24 cm. <br><br><br>We live in an experience economy in which interaction with products is valued more than owning them. Products are expected to engage and delight in order to form the emotional bonds that forge long-term customer loyalty:<br><br>Products need to anticipate our needs and perform tasks for us: refrigerators order food, homes monitor energy, and cars drive autonomously; they track our vitals, sleep, location, finances, interactions, and content use; recognize our biometric signatures, chat with us, understand and motivate us. Beautiful and easy to use, products have to be fully customizable to match our personal preferences.<br><br>Accomplishing these feats is easier said than done, but a solution has emerged in the form of Experience design (XD), the unifying approach to fusing business, technology and design around a user-centered philosophy.<br><br>This book explores key dimensions of XD: Close collaboration among interdisciplinary teams, rapid iteration and ongoing user validation. We cover the processes, methodologies, tools, techniques and best-practices practitioners use throughout the entire product development life-cycle, as ideas are transformed to into positive experiences which lead to perpetual customer engagement and brand loyalty.<br><br>What you will learnUnderstand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate<br> Customer Relationship Management Customer engagement Product design BDBA/CDD 9781787122444 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDBA/CDD Sch 37247 General (General) BDBA/CDD Sch 48073 0000-00-00 00:00:00 2021-08-24 11:23:51 machine generated