We live in an experience economy in which interaction with products
is valued more than owning them. Products are expected to engage and
delight in order to form the emotional bonds that forge long-term
customer loyalty:

Products need to anticipate our needs and
perform tasks for us: refrigerators order food, homes monitor energy,
and cars drive autonomously; they track our vitals, sleep, location,
finances, interactions, and content use; recognize our biometric
signatures, chat with us, understand and motivate us. Beautiful and easy
to use, products have to be fully customizable to match our personal
preferences.

Accomplishing these feats is easier said than done,
but a solution has emerged in the form of Experience design (XD), the
unifying approach to fusing business, technology and design around a
user-centered philosophy.

This book explores key dimensions of XD:
Close collaboration among interdisciplinary teams, rapid iteration and
ongoing user validation. We cover the processes, methodologies, tools,
techniques and best-practices practitioners use throughout the entire
product development life-cycle, as ideas are transformed to into
positive experiences which lead to perpetual customer engagement and
brand loyalty.

What you will learnUnderstand why Experience Design (XD) is at the forefront of business priorities, as organizations race to innovate