BLUE OCEAN SHIFT is the essential follow up to Blue Ocean Strategy, the classic and 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing
on more than a decade of new work, Kim and Mauborgne show you how to
move beyond competing, inspire your people's confidence, and seize new
growth, guiding you step-by-step through how to take your organization
from a red ocean crowded with competition to a blue ocean of uncontested
market space. By combining the insights of human psychology with
practical market-creating tools and real-world guidance, Kim and
Mauborgne deliver the definitive guide to shift yourself, your team, or
your organization to new heights of confidence, market creation, and
growth. They show why nondisruptive creation is as important as disruption in seizing new growth.

BLUE OCEAN SHIFT
is packed with all-new research and examples of how leaders in diverse
industries and organizations made the shift and created new markets by
applying the process and tools outlined in the book. Whether you are a
cash-strapped startup or a large, established company, nonprofit or
national government, you will learn how to move from red to blue oceans
in a way that builds your people's confidence so that they own and drive
the process.

With battle-tested lessons learned from successes and failures in the field, BLUE OCEAN SHIFT
is critical reading for leaders, managers, and entrepreneurs alike.
You'll learn what works, what doesn't, and how to avoid the pitfalls
along the way. This book will empower you to succeed as you embark on your own blue ocean journey. BLUE OCEAN SHIFT is indispensable for anyone committed to building a compelling future.