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The entry of small businesses into international markets has
intensified. However, despite the growing presence of small businesses
in international markets, studies into their international behavior,
particularly regarding the effect of international relationships on
international outcomes, remain limited. This study investigates the
cross-border relationships of Small and Medium Enterprises (SMEs) by
examining the effects of the dimensions of the key relationship on the
competitive advantage and performance of SMEs in export markets. These
dimensions include trust and commitment. Results indicate that trust is
significantly related to commitment and export performance. Commitment
is positively related to competitive advantage but not to export
performance. Trust affects competitive advantage through commitment. The
effect of commitment on export performance is mediated by competitive
advantage. The methodology and results are presented. The conclusion,
implications, and limitations of this study are also discussed.
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Informasi Detil
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Penerbit | Gadjah Mada University : Yogyakarta., Januari- April 2017 |
Deskripsi Fisik |
p. 1 - 18
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ISBN/ISSN |
1411-1128
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