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Attribute Perception Mapping Services Domestic Air



Positioning analysis provides a better understanding of the position based on the perception of passenger flights to service these attributes attached to each airline. This study aims to perform positioning of the domestic airline services based attributes, which characterize the airline based on the perception of consumers. Correspondence Analysis (CA) is used to determine the positioning of the six commercial airlines in Indonesia. The results of correspondence analysis showed 
that the airline Garuda, Lion Air, Citilink and Air Asia already has its own characteristics inherent in the minds of consumers, while the two other airlines, namely Batik Air and Sriwijaya Air has not had a special identifier.


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Informasi Detil

Judul Seri
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No. Panggil
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Penerbit Prasetiya Mulya Publishing : Jakarta.,
Deskripsi Fisik
p. 59 - 67
Bahasa
ISBN/ISSN
2089-6271
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subyek
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Info Detil Spesifik
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Pernyataan Tanggungjawab

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