strategy, implementation and practice Chaffey, Dave Primary Author Chadwick, Fiona Elis Additional Author mixed material bibliography Chaffey, Dave Pearson 2016 en English

Printed Material

xxiii, 702 p. : figs., tabs., index. ; 27 cm. Now in its sixth edition, <b>Digital Marketing: Strategy, Implementation and Practice</b> <i> </i>provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. <i>Digital Marketing</i> links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world. </span> Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search marketing, conversion optimisation and digital communications using social media including Twitter and Facebook. Marketing Digital marketing Strategic marketing textbookwm textbookmmem textbookmme BA/WR 79 9781292077611 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WR 79 Cha 37268 Short Loan (Short Loan) BA/WR 79 Cha S341e99b6139c40d69d4ccbd4e61cd3b1E.jpg_720x720q80.jpg.jpg 48157 0000-00-00 00:00:00 2025-10-06 09:19:18 machine generated