Now in its sixth edition, Digital Marketing: Strategy, Implementation and Practice provides
comprehensive, practical guidance on how companies can get the most out
of digital media and technology to meet their marketing goals. Digital Marketing
links marketing theory with practical business experience through case
studies and interviews from cutting edge companies such as eBay and
Facebook, to help students understand digital marketing in the real
world. Readers will learn best practice frameworks for
developing a digital marketing strategy, plus success factors for key
digital marketing techniques including search marketing, conversion
optimisation and digital communications using social media including
Twitter and Facebook.