Nowadays, improvement of competitive advantage is an important and urgent issue facing logistics
service companies in Indonesia. Some previous researches showed that to improve the competitive advantage
could be conducted through improvement of leadership, entrepreneurial mindset and innovation variables. This
research intended to recognize relationships among the variables. The research used causal-explanatory
method. The results of research encompass a conceptual model, status of each variable and hypotheses. The
conceptual model could be further verified through verification research.