mixed material bibliography Jakarta Binus University May 2016

p. 39 - 45 The rapid growth of seafood industry has lead to fierce competition. PT Anela is one of the major players in its industry. The company needs to develop a good strategy for competitive advantage in winning the competition. PT Anela is one of the major players in the seafood industry. However, it has a limitation in production capacity. The objectives of this study were to calculate the forecast demand and to develop aggregate production planning for PT Anela to meet demand with the lowest cost. The data were gathered through literature review and secondary data gathered directly from the company itself. The demand data from past three years was used to forecast demand using linear regression with seasonal index. Furthermore, all data were analyzed and used to design aggregate planning by using three strategies namely Chase, Level, and Mixed strategy which calculated by POM for Windows. The results of this study shows that the mixed strategy is the optimal strategy .&nbsp;<br> 20871228 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 48269 2018-04-09 00:00:00 2018-04-09 00:00:00 machine generated