The rapid growth of seafood industry has lead to fierce competition. PT Anela is one of the major players in its
industry. The company needs to develop a good strategy for competitive advantage in winning the competition. PT
Anela is one of the major players in the seafood industry. However, it has a limitation in production capacity. The
objectives of this study were to calculate the forecast demand and to develop aggregate production planning for
PT Anela to meet demand with the lowest cost. The data were gathered through literature review and secondary
data gathered directly from the company itself. The demand data from past three years was used to forecast
demand using linear regression with seasonal index. Furthermore, all data were analyzed and used to design
aggregate planning by using three strategies namely Chase, Level, and Mixed strategy which calculated by POM
for Windows. The results of this study shows that the mixed strategy is the optimal strategy .