mixed material bibliography Jakarta Binus University May 2016

p. 95 - 101 Breakthrough on Information Technology development have provided an chance for all kind of company to utilized it. Each company create their own Chat Online application, which consumer can download, install and use it accordingly. This article is written to find out whether there are any differences on brand image for each Online Chat Application such as: Blackberry Messenger, Whatsapp and LINE based on six factors of brand image which are: benefits, attributes, cultures, values, personality and user. Data for the research were collected from questioners given to respondents who had used each Online Chat application mention above. Then each respondents were asked to gave scores based on the six factors of brand image for each Online Chat Application. Using the ANOVA method for testing the differences on brand images for each Online Chat application. Result from the research revealed that there are a differences in brand image between BlackBerry Messenger, Whatsapp and LINEfor beneftis, cultures and values, no differences on attributes, meanwhile personality cannot be tested. In this journal, the company that create Online Chat application are expected to improve their brand image to distinguished one another differently.<br> 20871228 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 48276 2018-04-09 00:00:00 2018-04-09 00:00:00 machine generated