The reform era has changed the paradigm of Indonesian politics. Multiparty system has demanded a political party
to be able to compete for their constituents. Article aimed to convey a political marketing concept that can help
political parties in planning a strategy to win the election. Research method used descriptive method analysis. The
results suggest that the approach of the marketing mix that includes the product, price, place, and promotion are
approaches that are very helpful in presenting a plan to win the marketing strategy of political parties in elections.