mixed material bibliography Jakarta Binus University November 2016

p. 275 - 280 The aims of this research were to rebuild the existence of Betawi culinary. The objectives of this research were representing the values of socio-cultural of Betawi culinary, determining the aspects of supply and demand, and developing strategies to improve Betawi culinary potential as an ecotourism products. The research consists method consists of three stages. Those were representation test, market test, and arranging alternatives strategic. The results show that to improve Betawi culinary as the ecotourism products in Jakarta; it can be done with a series of strategies, classified into three classifications. Those are market penetration, market development, and product development. The result is expected to be a reference to the development of Betawi culinary ecotourism<br>as one of the products in Jakarta.<br> 20871228 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 48302 2018-04-10 00:00:00 2018-04-10 00:00:00 machine generated