mixed material bibliography Jakarta Binus University November 2016

p. 281 - 287 This research investigates the factors necessitating commercial banks and manufacturing firms’ involvement in Corporate Social Responsibility (CSR) in Nigeria comparatively. The purposive sampling was used in selecting five commercial banks and five manufacturing firms. Primary data were gathered with the aid of questionnaires from 216 respondents of 250 selected respondents from bank, and 205 respondents out of 250 selected respondents from manufacturing firms. 50 copies of the questionnaires were distributed to each company. All respondents selected were involved in CSR activities of their companies. Factors necessitating companies’ involvement in CSR were examined with analysis of variance. The research reveals that t-test value is -0,39 and p-value is 0,8, which shows that there is no significant difference between factors necessitating of the commercial banks and manufacturing firms’ involvement in CSR. The research recommends the corporate organizations to give attention to CSR initiatives as these lead to improvement of customers loyalty, improvement of the positive image of the organization, improved relationship with local communities, and enhances shareholders values as well as improved relations with public authorities amongst others.&nbsp;<br> 20871228 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 48303 2018-04-10 00:00:00 2018-04-10 00:00:00 machine generated