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Comparative Analysis of the Factors Necessitating



This research investigates the factors necessitating commercial banks and manufacturing firms’ involvement in
Corporate Social Responsibility (CSR) in Nigeria comparatively. The purposive sampling was used in selecting
five commercial banks and five manufacturing firms. Primary data were gathered with the aid of questionnaires
from 216 respondents of 250 selected respondents from bank, and 205 respondents out of 250 selected respondents
from manufacturing firms. 50 copies of the questionnaires were distributed to each company. All respondents
selected were involved in CSR activities of their companies. Factors necessitating companies’ involvement in
CSR were examined with analysis of variance. The research reveals that t-test value is -0,39 and p-value is
0,8, which shows that there is no significant difference between factors necessitating of the commercial banks
and manufacturing firms’ involvement in CSR. The research recommends the corporate organizations to give
attention to CSR initiatives as these lead to improvement of customers loyalty, improvement of the positive image
of the organization, improved relationship with local communities, and enhances shareholders values as well as
improved relations with public authorities amongst others. 


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Informasi Detil

Judul Seri
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No. Panggil
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Penerbit Binus University : Jakarta.,
Deskripsi Fisik
p. 281 - 287
Bahasa
ISBN/ISSN
2087 - 1228
Klasifikasi
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Tipe Isi
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Tipe Media
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Tipe Pembawa
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Edisi
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Subyek
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Info Detil Spesifik
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Pernyataan Tanggungjawab

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