To encourage a community’s role in the field of tourism, the local government of Central Java, Indonesia
promotes a Community Based Tourism (CBT) as a tourism development for the sustainable economy. It involves
the community in decision-making processes, especially related to the acquisition of income, employment, and
the preservation of the environment, and culture of the indigenous people. This research aimed to determine
communication activities in the implementation of CBT. The theory used was tourism communication using
Attention, Interest, Desire, Action (AIDA) model. Then, the method was a case study by choosing Dieng as a
tourist destination, and the tourism communication activities were undertaken in Dieng’s society, especially in the
activities of Dieng Culture Festival (DCF). The results show that the tourism communication activities involving
the community, POKDARWIS (Kelompok Sadar Wisata - Tourism Awareness Group), tourism advocates, and
local governments should pay attention to the cultural and natural tourism potentials, and empower the local
communities.