Distill Maximum Value from Your Digital Data! Do It Now!

Why
hasn’t all that data delivered a whopping competitive advantage?
Because you’ve barely begun to use it, that’s why! Good news: neither
have your competitors. It’s hard! But digital marketing analytics is
100% doable, it offers colossal opportunities, and all of the data is
accessible to you. Chuck Hemann and Ken Burbary will help you chop the
problem down to size, solve every piece of the puzzle, and integrate a
virtually frictionless system for moving from data to decision, action
to results! Scope it out, pick your tools, learn to listen, get the
metrics right, and then distill your digital data for maximum value for
everything from R&D to customer service to social media marketing!
Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make the most of surveys, focus groups, and offline research synergies Focus
new marketing investments where they’ll deliver the most value •
Identify and understand your most important audiences across the digital
ecosystem