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  <title>Marketing dictionary for the 21st century</title>
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   <publisher>Motivational</publisher>
   <dateIssued>2016</dateIssued>
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 <note>&lt;br&gt;&lt;br&gt;&lt;br&gt;Now Make Sure You're Fluent in the Language of Marketing in the 21st &#13;
Century! &amp;gt; Do you know the difference between cold traffic vs. hot &#13;
traffic - and the best way to convert each? &amp;gt; Are your content &#13;
writers serving you warmed over &quot;Google goulash?&quot; &amp;gt; Are you taking &#13;
your response rates to the next level by using dominant resident emotion&#13;
 and the core buying complex? In the digital era, marketing is evolving &#13;
with lightning speed, and the language of marketing is changing right &#13;
along with it. Now, with the Marketing Dictionary for the 21st Century, &#13;
you'll quickly bring your marketing vocabulary up to date, understand &#13;
what colleagues and vendors are talking about, and show others that your&#13;
 marketing knowledge is on the cutting edge. You'll also learn important&#13;
 marketing concepts that can multiply your sales and profits as never &#13;
before!&lt;br&gt;</note>
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 <classification>705 BA</classification>
 <identifier type="isbn">9781628652574</identifier>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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