Employer branding for dummies

Employer branding for dummies Mosley, Richard Primary Author Schmidt, Lars Additional Author mixed material bibliography New Jersey John Wiley & Sons Inc 2017 en English xiii, 340 p. : figs., tabs., index. ; 23 cm. Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer brand; and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketingDevelop a compelling employer value proposition (EVP)Demonstrate your employer brand ROIFace it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today. Engagement Leadership development Brand management Employee engagement FA/BHE 9781119071648 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen FA/BHE Mos 37458 General (General) FA/BHE Mos 51c1Y6CIWRL._SX396_BO1%252C204%252C203%252C200_.jpg.jpg 48688 0000-00-00 00:00:00 2020-02-18 14:17:12 machine generated