Attract the very best talent with a compelling employer brand!

Employer
Branding For Dummies is the clear, no-nonsense guide to attracting and
retaining top talent. Written by two of the most recognized leaders in
employer brand, Richard Mosley and Lars Schmidt, this book gives you
actionable advice and expert insight you need to build, scale, and
measure a compelling brand. You'll learn how to research what makes your
company stand out, the best ways to reach the people you need, and how
to convince those people that your company is the ideal place to
exercise and develop their skills. The book includes ways to identify
the specific traits of your company that aligns with specific talent,
and how to translate those traits into employer brand tactic that help
you draw the right talent, while repelling the wrong ones. You'll learn
how to build and maintain your own distinctive, credible employer brand;
and develop a set of relevant, informative success metrics to help you
measure ROI. This book shows you how to discover and develop your
employer brand to draw the quality talent you need.
 Perfect your recruitment marketingDevelop a compelling employer value proposition (EVP)Demonstrate your employer brand ROIFace
it: the very best employees are the ones with the most options. Why
should they choose your company? A strong employer brand makes the
decision a no-brainer. It's good for engagement, good for retention, and
good for the bottom line. Employer Branding For Dummies helps you hone
in on your unique, compelling brand, and get the people you need today.