Many professionals aspire to work
for startups. Executives from large companies view them as models to
help them adapt to today's dynamic innovation economy, while freshly
minted MBAs see magic in founding something new. Yes, startups look
magical, but they can also be chaotic and inaccessible. Many books are
written for those who aspire to be founders, but a company only has one
or two of those. What's needed is something that deconstructs the
typical startup organization for the thousands of employees who join a
fledgling company and do the day-to-day work required to grow it into
something of value.Entering StartUpLand is a practical,
step-by-step guide that provides an insider's analysis of various
startup roles and responsibilities--including product management,
marketing, growth, and sales--to help you figure out if you want to join
a startup and what to expect if you do. You'll gain insight into how
successful startups operate and learn to assess which ones you might
want to join--or emulate. Inside this book you'll find:A tour of typical startup roles to help you determine which one might be the best fit for youProfiles of startup executives across many different functions who share their stories and describe their responsibilitiesA methodology to identify and evaluate startups and position yourself to find the opportunity that's right for youWritten by an experienced venture capitalist, entrepreneur, and Harvard Business School professor, Entering StartUpLand will guide you as you seek your ideal entry point into this popular, cutting-edge organizational paradigm.