100 branding lessons for the age of disruption Stratten, Scott Primary Author Stratten, Alison Additional Author mixed material bibliography New Jersey John Wiley & Sons Inc 2018 en English

Printed Material

xvi, 300 p. : index. ; 24 cm. <br><br><div><b><i>UnBranding</i> breaks through the noise of disruption.</b>We live in a transformative time. The digital age has given us unlimited access to information and affected all our traditional business relationships – from how we hire and manage, to how we communicate with our current and would-be customers. Innovation continues to create opportunities for emerging products and services we never thought possible.With all the excitement of our time, comes confusion and fear for many businesses. Change can be daunting, and never have we lived in a time where change came so quickly.This is the age of disruption – it's fast-paced, far-reaching and is forever changing how we operate, create, connect, and market.It's easy to see why brand heads are spinning. Businesses are suffering from 'the next big thing' and we're here to help you find the cure.<span><i>UnBranding</i> is about focus – it's about seeing that within these new strategies, technologies and frameworks fighting for our attention, lay the tried and true tenants of good business – because innovation is nothing but a bright and shiny new toy, unless it actually works. <i>UnBranding</i> is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app.</span>We are going to learn from 100 branding stories that will challenge your assumptions about business today and teach valuable, actionable lessons. It's not about going backwards, it's about moving forward with purpose, getting back to the core of good branding while continuing to innovate and improve without leaving your values behind.Some topics will include:Growing and maintaining your brand voice through the noiseHow to focus on the right tools for your business, for the right reasonsMaintaining trust, consistency and connection through customer service and communityThe most important question to ask yourself before innovationThe importance of personal branding in the digital ageHow to successful navigate feedback and reviews<span>It's time for a reality check. It's time to solve problems, create connections, and provide value rather than rush strategy just to make headlines. <i>UnBranding</i> gives you the guidance you need to navigate the age of disruption and succeed in business today.</span></div><br> Innovation Branding Disruptive technologies Change management BHE 42 9781119417019 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHE 42 Str 37478 General (General) BHE 42 Str 31Y9mIChqTL.jpg.jpg 48713 0000-00-00 00:00:00 2020-01-22 14:01:16 machine generated