UnBranding breaks through the noise of disruption.We
live in a transformative time. The digital age has given us unlimited
access to information and affected all our traditional business
relationships – from how we hire and manage, to how we communicate with
our current and would-be customers. Innovation continues to create
opportunities for emerging products and services we never thought
possible.With all the excitement of our time, comes confusion and
fear for many businesses. Change can be daunting, and never have we
lived in a time where change came so quickly.This is the age of
disruption – it's fast-paced, far-reaching and is forever changing how
we operate, create, connect, and market.It's easy to see why
brand heads are spinning. Businesses are suffering from 'the next big
thing' and we're here to help you find the cure.UnBranding
is about focus – it's about seeing that within these new strategies,
technologies and frameworks fighting for our attention, lay the tried
and true tenants of good business – because innovation is nothing but a
bright and shiny new toy, unless it actually works. UnBranding is here to remind you that you can't fix rude staff, mediocre products and a poor brand reputation with a fancy new app.We
are going to learn from 100 branding stories that will challenge your
assumptions about business today and teach valuable, actionable lessons.
It's not about going backwards, it's about moving forward with purpose,
getting back to the core of good branding while continuing to innovate
and improve without leaving your values behind.Some topics will include:Growing and maintaining your brand voice through the noiseHow to focus on the right tools for your business, for the right reasonsMaintaining trust, consistency and connection through customer service and communityThe most important question to ask yourself before innovationThe importance of personal branding in the digital ageHow to successful navigate feedback and reviewsIt's
time for a reality check. It's time to solve problems, create
connections, and provide value rather than rush strategy just to make
headlines. UnBranding gives you the guidance you need to navigate the age of disruption and succeed in business today.