Where does great culture come from? How do you build and sustain it in your group, or strengthen a culture that needs fixing?

In The Culture Code,
Daniel Coyle goes inside some of the world’s most successful
organizations—including the U.S. Navy’s SEAL Team Six, IDEO, and the San
Antonio Spurs—and reveals what makes them tick. He demystifies the
culture-building process by identifying three key skills that generate
cohesion and cooperation, and explains how diverse groups learn to
function with a single mind. Drawing on examples that range from
Internet retailer Zappos to the comedy troupe Upright Citizens Brigade
to a daring gang of jewel thieves, Coyle offers specific strategies that
trigger learning, spark collaboration, build trust, and drive positive
change. Coyle unearths helpful stories of failure that illustrate what not
to do, troubleshoots common pitfalls, and shares advice about reforming
a toxic culture. Combining leading-edge science, on-the-ground insights
from world-class leaders, and practical ideas for action, The Culture Code offers a roadmap for creating an environment where innovation flourishes, problems get solved, and expectations are exceeded.

Culture is not something you are—it’s something you do. The Culture Code puts
the power in your hands. No matter the size of your group or your goal,
this book can teach you the principles of cultural chemistry that
transform individuals into teams that can accomplish amazing things
together.