In The Power of Habit, award-winning business reporter Charles
Duhigg takes us to the thrilling edge of scientific discoveries that
explain why habits exist and how they can be changed. Distilling vast
amounts of information into engrossing narratives that take us from the
boardrooms of Procter & Gamble to the sidelines of the NFL to the
front lines of the civil rights movement, Duhigg presents a whole new
understanding of human nature and its potential. At its core, The Power of Habit
contains an exhilarating argument: The key to exercising regularly,
losing weight, being more productive, and achieving success is
understanding how habits work. As Duhigg shows, by harnessing this new
science, we can transform our businesses, our communities, and our
lives.