how to design, integrate, measure and lead Tavsan, Nihat Primary Author Erdem, Can Additional Author mixed material bibliography Minneapolis Tasora 2018 en English

Printed Material

xviii, 276 p. ; 23 cm. <div><br></div><div><br></div><div>The concept of Customer Experience is the ideal solution for any company that wants to sustain differentiation, foster customer loyalty, and secure financial growth. By expertly managing the Customer Experience, you CAN warm the hearts of your customers, win their loyalty and outperform the competition in a fresh, unique way.<br><br>The eye-opening book from Dr. Erdem and Dr. Tavsan: <i>Customer Experience Management: How to Design, Integrate, Measure and Lead</i> breaks down exactly what Customer Experience is, and how to manage it through world-class methodologies. Anyone can start applying this step-by-step walk through immediately and, grow base of loyal customers and secure more financial growth.<br><br>Did you know? In 2017, in collaboration with Dr. Erdem, Dr. Tav an designed a ''Customer Experience Management'' curriculum as a Bologna-accredited graduate level course and became the pioneering academician lecturer on ''Customer Experience Management'' as a standalone course.</div><br> Customer Relationship Management Marketing Management Marketing Strategy Customer experience BDBA 9781934690956 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDBA Tav 37497 General (General) BDBA Tav cust.jpg.jpg 48738 0000-00-00 00:00:00 2020-02-25 10:44:42 machine generated