The concept of Customer Experience is the ideal solution for any company
that wants to sustain differentiation, foster customer loyalty, and
secure financial growth. By expertly managing the Customer Experience,
you CAN warm the hearts of your customers, win their loyalty and
outperform the competition in a fresh, unique way.

The eye-opening book from Dr. Erdem and Dr. Tavsan: Customer Experience Management: How to Design, Integrate, Measure and Lead breaks
down exactly what Customer Experience is, and how to manage it through
world-class methodologies. Anyone can start applying this step-by-step
walk through immediately and, grow base of loyal customers and secure
more financial growth.

Did you know? In 2017, in collaboration
with Dr. Erdem, Dr. Tav an designed a ''Customer Experience Management''
curriculum as a Bologna-accredited graduate level course and became the
pioneering academician lecturer on ''Customer Experience Management''
as a standalone course.