a complete step-by-step guide to strategy, tactics, tools and measurement Rowles, Daniel Primary Author mixed material bibliography New York Kogan Page 2018 en English

Printed Material

xi, 213 p. : figs., tabs., index. ; 23 cm. <div><br></div><div><br></div><div><div><span><b><i>Digital Branding</i></b> second edition, provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. It draws together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, to deliver a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. </span><br></div><div><br></div><div><span>The second edition of <b><i>Digital Branding</i></b> contains a complete overhaul of tools and techniques for straightforward application, plus new high profile case studies including Accenture, Tesco and Imperial College London. Important updates are made on social media guidelines and policy, how to tackle advancements in mobile marketing and mobile payments, as well as augmented and virtual reality. The book features a toolkit of free and paid tools, including a valuable checklist, outlining the digital branding process from start to finish, and measurement devices for multiple channels and purposes. Written by a respected CIM fellow and course leader, this succinct handbook is ideal for any marketer or brand strategist to enhance their online brand identity.</span></div></div><br> Branding Marketing Management Branding Strategy Digital brand BHE/WR 9780749481698 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BHE/WR Row 37499 General (General) BHE/WR Row 41vLxtwGwaL._SX331_BO1%252C204%252C203%252C200_.jpg.jpg 48740 0000-00-00 00:00:00 2020-01-22 13:56:14 machine generated