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Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement
- Bagikan:
Digital Branding
second edition, provides step-by-step, practical guidance on how to
build a brand online and quantify it through tangible results. It draws
together each of the core marketing avenues such as content marketing,
social media, search engine optimization and web analytics, to deliver a
robust framework for brand planning, identity, channel selection and
measuring the effectiveness of campaigns.
second edition, provides step-by-step, practical guidance on how to
build a brand online and quantify it through tangible results. It draws
together each of the core marketing avenues such as content marketing,
social media, search engine optimization and web analytics, to deliver a
robust framework for brand planning, identity, channel selection and
measuring the effectiveness of campaigns.
The second edition of Digital Branding
contains a complete overhaul of tools and techniques for
straightforward application, plus new high profile case studies
including Accenture, Tesco and Imperial College London. Important
updates are made on social media guidelines and policy, how to tackle
advancements in mobile marketing and mobile payments, as well as
augmented and virtual reality. The book features a toolkit of free and
paid tools, including a valuable checklist, outlining the digital
branding process from start to finish, and measurement devices for
multiple channels and purposes. Written by a respected CIM fellow and
course leader, this succinct handbook is ideal for any marketer or brand
strategist to enhance their online brand identity.
contains a complete overhaul of tools and techniques for
straightforward application, plus new high profile case studies
including Accenture, Tesco and Imperial College London. Important
updates are made on social media guidelines and policy, how to tackle
advancements in mobile marketing and mobile payments, as well as
augmented and virtual reality. The book features a toolkit of free and
paid tools, including a valuable checklist, outlining the digital
branding process from start to finish, and measurement devices for
multiple channels and purposes. Written by a respected CIM fellow and
course leader, this succinct handbook is ideal for any marketer or brand
strategist to enhance their online brand identity.
Ketersediaan
| 37499 | BHE/WR Row | General (General) | Tersedia |
Informasi Detil
| Judul Seri |
-
|
|---|---|
| No. Panggil |
BHE/WR Row
|
| Penerbit | Kogan Page : New York., 2018 |
| Deskripsi Fisik |
xi, 213 p. : figs., tabs., index. ; 23 cm.
|
| Bahasa |
English
|
| ISBN/ISSN |
978-0-7494-8169-8
|
| Klasifikasi |
BHE/WR
|
| Tipe Isi |
text
|
| Tipe Media |
-
|
|---|---|
| Tipe Pembawa |
-
|
| Edisi |
2nd.ed
|
| Subyek | |
| Info Detil Spesifik |
-
|
| Pernyataan Tanggungjawab |
-
|
Versi lain/terkait
Tidak tersedia versi lain
