Expanding Technology AcceptancernModel for Online Transportation Context Yudhistira, Diaz Satriavi Additional Author Sushandoyo, Dedy Additional Author mixed material bibliography Bandung Institut Teknologi Bandung 2018 en English

In business, every successful innovation must be followed with commercial success. Thus, consumer acceptance is essential forrntechnological innovation to gain success commercially. In Indonesia, Mobile Online Transportation Service (MOTS) has becomernphenomena in recent years. They are blooming and creating a new business opportunity as consumer acceptance is arguably high. Thisrnphenomena lead us to our question if is there any variables compatible to be added to TAM to be used in today’s context? As we know,rnTAM was developed in the eighties by Fred Davis, and this new mobile ICT base innovation did not exist yet. Using a literaturernreview, this conceptual paper will compare the original TAM model with consumer review data gathered from MOTS application storesrnto answer our research question. As a result, we proposed an extended version of TAM. Innovation Service Quality Price TAM Mobile Online Transportation Relative Advantage NONE Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 48848 2019-05-15 00:15:29 2019-05-15 00:15:29 machine generated