The linkage among information-intensive era, technology, and tourism industry build an inseparable genetic relationshiprnwhich is supposed to be realized in practice. Let alone in this digital era, the urgency to exploit information to the next level resulted inrnthe need to bring a higher game on the technology to manage information effectively and efficiently. The tourism industry is categorizedrnas complex system regarding the components substituted it. The diverse elements which interact with dynamics pace give birth to complexrntasks to manage by the responsible parties and consequently enhance the experience in tourism industry. Competing with complexrnsituation, computerized decision system is urgently needed to collect and also distribute accurate knowledge of tourism industry, collaboraternwith both supporting public and private sectors, and gain rationality for all stakeholders in the system. Solo city, also known asrnSurakarta and located in Central Java (Indonesia), is obliged to do its tourism industry justice as it is an important vehicle for thernregional development of the city. The tourism industry of Solo city represents the major and significant contributor to the local economyrnto the point where tourism is the brand of Solo city. Taking the prior research finding, value orchestration platform to promote tourismrnin batik Solo industrial cluster into the reference, this study improves the model by highlighting the duality function the tourism websiternsupposed to have using hashtag (#) minings principle as the latest user interface technology. This study proposes a collaborative websiternplatform as a co-created decision support system to enhance tourism experience for tourist as consumer and optimize management processrnfor Department of Culture and Tourism of Solo city as provider.