No image available for this title

The Influence of Product Innovation and Service Quality to BuyingrnDecision and the Impact to Repeat Buying at Progo Road Bandung



The growth of culinary industry has encourage the entrepreneur to create more innovative product and excellent service that willrnaffect customers buying decision and create customer engagement to repeat buying. Progo Road, one the culinary clustering in Bandung cityrnhave an attractive growth at the last year. Many housing now change to culinary industry and grow faster. Most of them have a veryrninnovative product and serving customer well. The purpose of this research is to analyze the influence of product innovation and the servicernquality to buying purchasing decision and the impact to repeat buying. Survey conducted in the culinary industry along the Progo Road.rnThis research is associative research using SEM-PLS. Samples taken as many as 384 people who come to Progo Road. By UsingrnWarpPLS 3.0, this research found that product innovation and the service quality influence buying decision in the culinary industry alongrnthe Progo Road, but did not give an impact to repeat buying.


Ketersediaan

Tidak ada salinan data


Informasi Detil

Judul Seri
The Asian Journal of Technology Management
No. Panggil
-
Penerbit : Bandung.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
1978-6956
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Vol. 11 No. 2
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this