Marketing in the digital age

Marketing in the digital age O'connor, John Primary Author Galvin, Eamonn Additional Author mixed material bibliography England Financial Times 2001 en English xiv, 216 p. : summ., exh., case studies, refs., fi CONTENT Preface Acknowledgement Part I. The Marketing Revolution 1. Marketing’s challenge 2. The arrival of the digital age 3. How can marketing respond? Part II. Getting to Know the Costumer 4. Conducting marketing research 5. Creating cortumer insight Part III Managing the Costumer Relationship 6. Creating the costumer database 7. Database marketing and direct marketing 8. Relatinship marketing Part IV Developing the Costumer Offering 9. Product - more variety, faster 10. Price - what are you prepared to pay? 11. Place - your place or mine? 12. Promotion - the market of one Part V Delivering the Offering to the Costumer 13. Improving sales force effectivenss 14. Delivering customer service and support 15. Developing marketing systems that work Index Marketing Customer Relationship Management Information technology Case Studies Marketing research BA/WN 79 0273641956 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WN 79 O'co 30626 General (General) BA/WN 79 O'co Marketing_in_the_digital_age.jpg.jpg 49053 2019-05-15 06:54:51 2020-03-03 11:33:49 machine generated