APA Style
Cravens, David W.. (1994).
Strategic marketing (4th ed.).
Burr Ridge, Illinois:
Irwin.
Chicago Style
Cravens, David W..
Strategic marketing.
4th ed.
Burr Ridge, Illinois:
Irwin,
1994.
Printed Material.
MLA Style
Cravens, David W..
Strategic marketing.
4th ed.
Burr Ridge, Illinois:
Irwin,
1994.
Printed Material.
Turabian Style
Cravens, David W..
Strategic marketing.
4th ed.
Burr Ridge, Illinois:
Irwin,
1994.
Printed Material.