Feasibility Study for Startup & Sustainability is focused on validating market potential and developing a financial model that will qualify for funding. The Feasibility Study guide reveals how to define a trade area, identify your target market, evaluate the competition and quantify your market potential. The financial chapter of the guide illustrates how to develop a funding model will show you how to develop your startup costs, asset requirements and set up a funding model and assess loan potential. Feasibility Study for Startup & Sustainability is for a small business with several employees.