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  <title>Data digital untuk personalisasi iklan</title>
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  <namePart>Redaksi</namePart>
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  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Pustaka Binaman Pressindo</publisher>
   <dateIssued>2019</dateIssued>
  </place>
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  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
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  <extent>Hal. 46-55</extent>
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  <titleInfo/>
  <title>Majalah Manajemen</title>
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<note>Data digital memungkinkan pemasar mmembuat iklan personal, namun untuk membuat materi iklan personal dibutuhkan data pribadi yang pada umumnya sangat sensitif bagi konsumen. Lalu bagaimana agar pesan dapat tetap disampaikan tanpa mengganggu area privasi konsumen?</note>
<note type="statement of responsibility"></note>
<subject authority="">
 <topic>Branding</topic>
</subject>
<subject authority="">
 <topic>Marketing</topic>
</subject>
<subject authority="">
 <topic>Advertising</topic>
</subject>
<classification>NONE</classification>
<identifier type="isbn"></identifier>
<location>
 <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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