Are You Undervaluing Your Customers?
Markey, Rob
Primary Author
mixed material
bibliography
Massachusetts
Harvard Business Review
2020
en
English
P.43-50
Majalah Harvard Business Review
The true purpose of a business, Peter Drucker said, is to create and keep customers. Most managers understand this, but few behave as if they do. Under relentless earnings pressure, they often feel cornered, obliged to produce quick profits by compromising product quality, trimming services, imposing onerous fees, and otherwise shortchanging their customers. This short-termism erodes loyalty, reducing the value customers create for the firm.
Customer Satisfaction
NONE
00178012
Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen
HBRJAN2020-02
Reference (Majalah)
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