Dave,Anupama Chirag Primary Author rivedi,Rinky T Additional Author mixed material bibliography Jakarta Prasetya Mulya Business School 2019 en English

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File PDF Attitude has been a very significant topic in the area of consumer research owing to the role it plays in consumer decision making process. Literature have identified various models that can measure attitude; for this research ABC model of attitude was used. The purpose of this study was to measure the attitude of respondents for OFD and they are by analyzing the impact of each component of ABC model on Attitude creation. The data was collected from 368 youngsters using a structured questionnaire. Using SPSS 21, computer software the type of attitude was measured and for achieving second objective AMOS 21.0 software was used. Once the model fit was achieved using AMOS 21.0 the structured equation modeling was performed. The investigation revealed that youngsters have moderately positive attitude towards Online Food Delivery (OFD) and it was the affective component of attitude that had the highest influence on attitude creation. Food Industry NONE 20896271 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen P00013S Reference Attitude has been a very significant topic in the area of consumer research owing to the role it plays in consumer decision making process. Literature have identified various models that can measure attitude; for this research ABC model of attitude was use download_-_2020-03-10T141415.903.jpg.jpg 49524 2020-03-10 16:14:01 2020-03-10 16:14:01 machine generated