Image of Predicting Youngster’s Attitude towards Online Food Delivery

Electronic Materials

Predicting Youngster’s Attitude towards Online Food Delivery



Attitude has been a very significant topic in the area of consumer research owing to the role it plays in consumer decision making process. Literature have identified various models that can measure attitude; for this research ABC model of attitude was used. The purpose of this study was to measure the attitude of respondents for OFD and they are by analyzing the impact of each component of ABC model on Attitude creation. The data was collected from 368 youngsters using a structured questionnaire. Using SPSS 21, computer software the type of attitude was measured and for achieving second objective AMOS 21.0 software was used. Once the model fit was achieved using AMOS 21.0 the structured equation modeling was performed. The investigation revealed that youngsters have moderately positive attitude towards Online Food Delivery (OFD) and it was the affective component of attitude that had the highest influence on attitude creation.


Ketersediaan

P00013SReferenceTersedia

Informasi Detil

Judul Seri
IRJBS International Research Journal of Business Studies
No. Panggil
-
Penerbit Prasetya Mulya Business School : Jakarta.,
Deskripsi Fisik
File PDF
Bahasa
English
ISBN/ISSN
2089-6271
Klasifikasi
NONE
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
2019 Vol 12, No 3 December 2019 - March 2020
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain


Lampiran Berkas



Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this